Mobile optimization
Work often lost priority to other development work, so responsive improvements had to be continually re-advocated for rather than landing all at once.
Samsung knox
Redesigning the trial sign-up funnel
Samsung Knox.com is a B2B portal covering a complete suite of enterprise mobility software solutions.
I redesigned SamsungKnox.com's trial sign-up flow to cut friction between an interested visitor and a started trial. The result was a 5x increase in "Try for Free" click rate after the redesign shipped.
The challenge
SamsungKnox.com served IT administrators comparison-shopping enterprise mobility software.
- Users had no direct way to start a trial from the pages where they were actually evaluating a product. The IT Solutions pages had no trial CTA at all.
- Google Analytics showed 50%+ of sessions were on mobile, but key page elements (including data tables) weren't mobile-optimized.
- Getting in touch with sales required hunting for contact information; there was no direct path from a product page to a real conversation.
Designing the solution
1. Emphasized the call-to-action buttons
- Added prominent "Try for Free" and "Apply for Free" buttons directly on the IT Solutions and Knox Configure pages.
- CTAs placed where evaluators were already reading feature details — no detour to find sign-up.
- Paired CTAs with supporting product screenshots and device compatibility information.
- Gave admins the confidence to click without leaving the page to verify fit elsewhere.
2. Made the site mobile-friendly
With Google Analytics showing 50% or more of all sessions on mobile, I made key layout elements responsive, including dense comparison tables. This let mobile visitors actually evaluate the product instead of fighting a desktop-only layout.
3. Put contact paths on every product page
Added contact forms directly on product pages, which were integrated into Salesforce. This way sales follow-up could start promptly, instead of requiring an IT admin to find a separate "Contact Us" page.
Impact
5x
increase in "Try for Free" click rate after the redesign shipped
12,418
new sales leads(Jan - Sept 2019)
Analytics tracked the CTA click rate for several months before launch as a baseline. It held flat around 2% from February through April. After the redesign went live, the same metric climbed to roughly 9%, then 11%, then 11.5% over the following months.
The new Salesforce-integrated contact forms also began generating sales leads directly from product pages, shortening the path from "reading about a product" to "talking to sales."
Where I would've taken this further
Trial funnel bottlenecks
Click-through into the trial flow improved. However, once inside, users were still getting stuck in the enrollment step itself. The logical next project was optimizing enrollment, which had its own technical constraints.
Sales leads conversion
The new contact form successfully generated leads, but consistent sales follow-up on those leads was outside what the design change alone could fix.